Five second test

Five-second testing allows you to determine whether a design quickly communicates an intended message or impression. 
These quick tests are great for testing: home page designs, landing pages, logos, brochures, and marketing material. Wherever first impressions count, five-second tests are a good fit. 

When taking your Five-second test, the participant is shown an image for five seconds, after which they answer up to five questions based on their memory from the brief exposure. 

In this article

Creating a Five Second Test 

  1. Click Create a new test in the bottom left corner of your dashboard
  2. Click Create this test next to Five Second Test 
  3. Upload a design to test 
  4. Choose questions to ask participants: up to 5

Recruiting responses for Five Second Tests

You can recruit responses from your own audience and/or order responses from the UsabilityHub panel.

Five Second Test results  

Results show raw response data, and a word cloud to help you quickly identify commonly occurring words.

Common Questions 

What type of file can you upload?

The file must be a JPEG, PNG or GIF and no larger than 5MB.

How are images displayed to participants? 

You can control the way your design will be displayed: 

  • Unmodified images are shown at native height and width
  • HiDPI images are shown at half native height and width 
  • Framed images are shown within a device of your choice
What can you test with Five second Tests? 

Five Second Tests are great for testing anything you need a first impression on. The image you test could be a website, graphic design, app design, prototype, wireframe, logo, or text. 

Do participants really only have five seconds to view the image? 

Yep. Participants have five seconds to view your image before answering questions based on what they can recall. Users can only take a test once so revisiting the image isn't an option 😉

Why five seconds?  

Studies have found that visitors only spend a few seconds assessing your website before deciding whether to stay or leave.