Navigation test sections

Navigation test sections help you analyze how people navigate through your website or application using a series of images to emulate an interaction flow.

When taking navigation sections, participants are asked to complete a task and are presented with your images. At each step, the participant's click position and timing are recorded. The result is a funnel report showing how many users successfully clicked in the correct place at each step, where people dropped off, and direct explanations from every user who clicked somewhere unexpected.

Navigation tests are great for wireframes, app onboarding campaigns and checkout flows, to name a few.

Creating a Navigation test

Click create a test in the top right corner of your dashboard
Add a navigation test section
Upload two or more images
Set instructions for participants, asking them to carry out a particular task
Define where users must click (hitzones) on each step to proceed

Images can be dragged and dropped into the correct order.

Navigation test results

Results show you how many participants completed the flow, where they clicked, where they dropped out, and how long they took.

To show this information we use heatmaps, click clusters, success and failure rates, and duration.

See sample results here.

Common questions

What type of file can you upload?

The file must be a JPEG, PNG or GIF and no larger than 5MB.

How are images displayed to participants?

You can control the way your design will be displayed:

Unmodified images are shown at native height and width
HiDPI images are shown at half native height and width
Framed images are shown within a device of your choice

How many images can you include in your Navigation Test?

You can upload up to 12 images per section, but you can add as many navigation test sections as you like.

Can I create different branches in the navigation flow?

Not at the moment. Each navigation test represents a single, linear navigation flow.