Learn more about your participants using demographic questions. This feature is available when recruiting participants from your own audience using the the Annual plan and on upgraded tests.
How to enable demographic questions
- Visit the Recruit Participants tab of your test
- Select Set up link
- Turn on the Demographic questions toggle
- Once the feature is turned on you can select which demographic data you want to collect: age, country, gender, etc...
- Before the test begins, your recruits are given a simple survey to ask for the demographics you requested. All fields are optional.
What test participants see
When they take your test via a link, participants will answer the demographic questions before they answer the questions you have written as part of your test.
How to use demographic questions
Once you have collected responses, you can use your demographic questions as filters in your results page to understand how participants' demographics affect their responses.