Learn more about your participants using demographic surveys. This feature is available when recruiting participants from your own audience using the Pro and Team Plans.
How to activate demographic surveys
- Visit the Recruit Participants tab of your test
- Select Set up link
- Set Request demographics to "On — ask for demographics"
- Once the feature is turned on you can select which demographic data you want to collect: age, country, gender, and education level
- Before the test begins, your recruits are given a simple survey to ask for the demographics you requested. All fields are optional.