Demographic targeting

When ordering responses from the UsabilityHub panel you have the option to target panelists by setting specific demographic criteria. Only panelists who meet your criteria will participate in your test.

In this article

Placing a targeted order with the panel

  1. Go to the Recruit Participants tab of your preferred test  
  2. Click Place an order.
  3. Select Targeted testers 
  4. Set your preferences accordingly 

Available Demographics 

Panelists can be targeted by the following demographic attributes:

  • Country
  • Gender
  • Age
  • Max education level
  • Employment status
  • Annual household income
  • Technical proficiency
  • Daily hours spent online

Country targeting

The UsabilityHub panel has participants from over 100 countries. If our internal panel doesn’t cover the demographics or volume of participants you require we can work with our panel partners to source them. Partner panel pricing varies, so please contact us for details.