Learn more about your participants using demographic questions. This feature is available when recruiting participants from your own audience using the Pro plan.
How to enable demographic questions
Visit the Recruit tab of your test.
Select Set up link.
Turn on the Demographic questions toggle.
Once the feature is turned on you can select which demographic data you want to collect.
Before the test begins, your recruits are given a simple survey to ask for the demographics you requested. All fields are optional.
What test participants see
When they take your test via a link, participants will answer the demographic questions before they answer the questions you have written as part of your test.
How to use demographic questions
Once you have collected responses, you can use your demographic questions as filters in your results page to understand how participants' demographics affect their responses.
Common questions
Can I use the demographic question feature when ordering from UsabilityHub's panel?
There's no need to use our demographic question feature for panel orders. These questions are all required when panelists complete their profile after sign-up, so we've already gathered this information for you. You'll find these demographic details on your test's results page for all panel responses. If you enable this feature on a test and later place an order for responses from our panel, our panelists automatically skip demographic questions and proceed directly into your test.