Preference test sections help you choose between design variations by asking participants to select one based on specific criteria or simply pick a design they prefer. When participating in preference test sections the participant is shown your criteria, the design options, and is asked to choose accordingly.

In this article

Creating a preference test section

  1. Click +Create new test from your dashboard.

  2. Add a Preference test section.

  3. Upload two or more design alternatives. You can provide up to 6.

  4. Set instructions for participants.

Preference test results

Results show the popularity of each design and will calculate the statistical confidence of the winner on tests with 2 options (not yet available for tests with 3 or more designs).

If you used a Linear scale or Ranking question as a follow up, you will see the mean of the responses in the bottom right corner of the section, rounded to two decimal places.

Common Questions

What type of file can you upload?

The file must be a JPEG, PNG, GIF, MP4, or MPEG. The maximum file size for images is 5MB and 100MB for video and audio files.

How are designs displayed to participants?

Images are displayed as a grid on one page. The order is automatically randomized for each participant.

  • Unmodified images are shown at native height and width

  • HiDPI images are shown at half native height and width

  • Framed images are shown within a device of your choice

What can you test with Preferences test sections?

Preference test sections are great for choosing between variations of logos, color schemes, layouts, icons, interfaces, and video or audio files. We also see clever uses like testing copy preferences: email subject lines for example. See preference test examples here.

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