Demographic targeting
Jamie Shuey avatar
Written by Jamie Shuey
Updated over a week ago

When ordering responses from the UsabilityHub panel you have the option to target panelists by setting demographic criteria. Only panelists who meet your criteria will participate in your test.

In this article

Placing a targeted order with the panel

  1. From the Recruit tab of your test, select Place an Order.

  2. Enter the number of responses you would like to order, from a minimum of 5 up to a maximum of 10,000.

  3. You can either use the search bar to look for a specific demographic, or click the down arrow on each category to see the options.

  4. Click on the demographics you would like to target. As you select them on the left, they will appear in your order summary to the right.

  5. You can remove any unwanted demographics by either selecting it again from the left so that it turns grey, or hovering over the demographic in your order summary and clicking "remove."

  6. Review your checkout summary on the right hand side and click Submit Order.

As you select demographics, the pool of available participants may become smaller. If we are unable to fulfill the order with the selected demographics and number of participants required, you can place an order with our partner panel.

Available demographics

Panelists can be targeted by the following demographic attributes:


  • Country

  • Gender

  • Age

  • Ethnicity

  • Living arrangements

  • Relationship status

  • Children & dependents

  • Education level

  • Annual household income (in USD)

Industry and occupation

  • Employment status

  • Company size

  • Team size

  • Working environment

  • Work travel

  • Industry

  • Department

  • Job role

Financial products

  • Financial products used

  • Home ownership

  • Digital banks

  • Digital trading

  • Buy now pay later products


  • Grocery shopping frequency

  • Grocery products


  • Mobile devices

  • Installed mobile apps

  • Use of ride sharing

  • Use of food delivery

  • Use of mobile dating apps

  • Daily hours spent online

  • Technical proficiency

Hobbies and interests

  • General hobbies & interests

  • Sports

  • Video game playing frequency

  • Video game devices and platforms

  • Video game genres

  • Watching eSports

Are we missing a demographic attribute you need? Complete this survey and let us know!

Country targeting

The UsabilityHub panel has participants from over 100 countries. If our internal panel doesn’t cover the volume of participants you require, we can work with our panel partners to source them. Partner panel pricing varies, so please contact us for details.

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