Variation sets allow you to run the same test on different versions of a design, or multiple tests on the same design and ensure that all participants across all tests in the set are unique. This ensures that participants have not seen the design before, so will not be biased by previous tests.

This is great for iterating on a design or testing variations to see which performs best.

How to create a Variation set

Click Make a variation from your preferred test.

Give your variation set a name.

Click Copy variation and create variations.

Click Save changes on the modal.

Sharing your variation set

Similar to other tests, a variation set has a unique link you can share with your audience to direct them to take a test from your set. Toggle on and copy this link from the Recruit testers tab.

Recruits who visit this link will be taken to one random variation. We'll split them evenly across variations. Your recruited participants will only be allowed to participate in one of the tests in this set, whether they revisit the set's recruitment link or visit the recruitment link of any test in the set.

If you are on the Pro plan, you can request demographic information from your participants by turning on Request demographics from the Recruit Testers tab of your set. Information collected will be available with results: age, country, gender, and education level.

Ordering responses for your variations from the UsabilityHub panel

To split test designs with the UsabilityHub panel, simply add the tests you wish to split test into a variation set and then make response orders on the individual tests as you normally would. By placing tests inside a variation set we ensure that each response on your tests will come from a unique panelist.

Please note that this restriction can affect order delivery times if you order many responses (or from niche demographics) for tests within a variation set.

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