Our pricing is based on usage patterns on our platform, direct customer feedback, and high regard for basic fairness as an underlying value. This is a detailed article; for a high-level view visit our pricing page.

Today, UsabilityHub offers two distinct products that are priced and charged for separately.

  1. Our UX research testing platform

  2. International participant panel (fully-integrated)

In this article:

UsabilityHub’s plan options

The Free plan is for you to try us out

This plan covers basic tests that are up to two minutes long and will let you get to know the platform before choosing the best option for your research needs.

The Basic plan is for solo researchers and basic tests

  • $79 monthly or $66 per month for an annual subscription

  • Single user plan limited to one seat

  • Tests up to five minutes

  • Unlimited response collection only

  • You can customize welcome and thank you screens

The Pro plan is for teams and frequent research

  • $199 monthly or $100 per month for an annual subscription

  • Multi-user plan with no limit on the number of seats you can add. You can also easily modify user permissions

  • No limits on your test lengths - the sky is the limit when crafting your research

  • You can cap the number of responses for each test

  • You can add your own branding to your tests

  • You can customize welcome and thank you screens, and add post-test redirects

  • You can collect demographics on self-recruited tests

  • You can add conditional logic to your tests

  • Custom variables for your tests

The Enterprise plan is for enterprise procurement and bigger teams

This plan will have everything on Pro, plus:

  • Advanced security features

  • Custom password policy


  • Bespoke pricing

Recruiting your own audience

You can recruit an unlimited number of participants from your own audience for free on all plans. Each UsabilityHub test has a unique link that you can share with your audience to participate in your test.

UsabilityHub’s participant panel pricing

Recruiting responses from our panel is charged for separately based on your usage needs. You can order responses from the UsabilityHub panel on all plans.

The UsabilityHub panel is only available for usage with UsabilityHub tests.

When you place an order from our panel, there are two ways to pay:

  1. Credits associated with your account

  2. Credit card on file

You can pay for each order as you place it or pre-purchase credits on your UsabilityHub account so your team has credits in the bank to spend on panel orders anytime. Everybody on the team has access to the same pool of credits. When you place an order, it will automatically use any available credits in your account. If additional credits are required, you will be prompted to purchase them to complete your order.

UsabilityHub charges 1 credit, per minute of test length, per panelist response ordered. The total cost is clearly displayed on the screen and locked in prior to placing panel orders.

We offer substantial discounts for bulk credit purchases (more information about bulk credit purchase options here). Credits can be used to purchase panel orders.

If you want to buy more than 20,000 credits at one time, please contact UsabilityHub’s Sales Team to discuss a custom bulk credits package (a larger discount may be available). Schedule a meeting here.

Common questions

Do you have discounts for not-for-profits, students or teachers?

We do offer discounts to not-for-profits, charities, students and educators—so if that’s you, get in touch!

Do I need to use the UsabilityHub Panel?

No, feel free to invite your own audience. We do not have any hidden fees for testing with your own group of participants—using your own audience to take your test is always free!

Does each member on our account need their own pool of credits?

They don’t. All account Team members and Admins draw from the same pool of credits to order responses. Admins can place new orders with the credit card on file and can designate others as Admins or Team members.

Do credits expire?

Never ever. You can even transfer them to another UsabilityHub account— just email us.

Do I have to use credits?

No. If you prefer, you can pay with the credit card on file. It’s completely up to you, but if you’re ordering responses from the panel regularly, you will save money by buying credits in bulk.

I want to share results with other people in our organization. Do I need to buy Pro seats for them?

Nope, when you're subscribed to the Pro plan, view-only seats are free. We love it when you share results within UsabilityHub! Here's how you can create a shareable results link.

If you're on our Basic plan, you'll need to upgrade to Pro.

How do I know how long a test will take?

The realistic test-length estimator in the test creator will tell you. It will prompt you when you’ve gone over your plan's limit (2 minutes on the Free plan and 5 minutes on the Basic plan) and help calculate the price for ordering responses from your target audience.

We use average historical durations across all the tests taken on our platform to estimate how long a test should take to complete.

Can I have a mix of Pro and Basic licenses on one account?

At the moment you can’t, we recommend going with Basic if you're the only one doing research and opting for Pro when you're collaborating with others.

Do you have to pay to share your test with your own audience?

No. Recruit as many responses from your own audience as desired. It's always free.

Do paid plans include usage of the UsabilityHub participant panel?

No. The panel pricing is separate from the plan pricing. This way you can use the participant panel at whatever capacity suits your organization’s research.

Can you order responses from the UsabilityHub panel on the Basic plan?

Yes, you can access the UsabilityHub panel on any plan. Using the panel always incurs additional costs.

When placing a panel order, does UsabilityHub charge extra for demographic selections?

No. We do not have any hidden fees for specific demographic selections nor device targeting.

Why is the enterprise offering presented as a different plan on UsabilityHub.com?

Our enterprise plans offer a different level of service that many enterprise companies and corporations require. These plans have different pricing and service-level tiers that include services like account management, priority support, manual invoices, NDAs, security audits, and terms of service reviews & customizations. Larger companies also frequently desire large groups of license seats and want to buy more than 20,000 credits at one time. In any of these cases, it makes sense to contact UsabilityHub’s Sales Team to discuss your needs. Book a meeting here.

If you have no need for a manual invoice, nor security audit, nor any special terms of service, then you should be able to self-service everything you need from our website.

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