UsabilityHub Pricing
Jamie Shuey avatar
Written by Jamie Shuey
Updated this week

Our pricing is based on usage patterns on our platform, direct customer feedback, and high regard for basic fairness as an underlying value. This is a detailed article; for a high-level view and a side-by-side plan comparison, visit our Pricing page.

Today, UsabilityHub offers two distinct products that are priced and charged separately.

  1. Our UX research testing platform

  2. International participant panel (fully-integrated)

In this article:

UsabilityHub’s plan options

The Free plan

To try out the most basic features of our platform

This plan covers quick, simple tests and will let you get to know the platform before choosing the best option for your research needs. The Free plan includes:

The Basic plan

For small teams and basic tests

This plan starts at $89/mo ($75/mo if billed annually). It includes everything in the Free plan, plus:

  • Tests up to 5 minutes long

  • 3 collaborator seats (supports up to 10)

  • Additional collaborator seats for purchase ($30/mo or $25/mo if billed annually)

  • Unlimited view-only seats, for those users who need access to review your test results but don't create tests themselves

  • Unlimited responses collected from your own invited participants

  • User permissions to tailor access for your team members

  • Access to variation sets to group tests together for A/B testing

  • Custom welcome and thank you screens

  • Access to export your tests' raw result data as a CSV for deeper analysis

The Pro plan

For larger teams and frequent research

This plan starts at $199/mo ($175/mo if billed annually). It includes everything on the Free and Basic plans, plus:

  • Unlimited test duration - the sky is the limit when crafting your research

  • 5 collaborators (supports up to 15)

  • Additional collaborator seats for purchase ($40/mo or $35/mo if billed annually)

  • Conditional logic that allows you to show or hide questions or test sections based on how a participant answered previous questions

  • Access to set an automatic limit on the number of responses collected when you use your own audience

  • Access to add your own branding to your tests

  • Access to add post-test redirect URLs to automatically route participants to the site of your choice on completion

  • The ability to collect demographics on self-recruited tests

  • The ability to add custom variables for your test URLs when inviting your own participants to easily assign a response to a specific participant or group of participants in your results

The Enterprise plan

For enterprise procurement and larger teams

These plans are customized and priced based on your needs. By default, they include everything on the Pro plan, plus access to:

  • Unlimited collaborators

  • Advanced security features

  • Custom password policy


Book a chat with our Sales team if you'd like some more information on our Enterprise plans!

Recruiting your own audience

You can recruit an unlimited number of participants from your own audience on all plans.

💡Just a heads up: If you're on our Free plan, you can view up to the first 15 responses for your test. If you recruit more than 15 responses on a test, you'll need to upgrade to one of our paid plans to view them all.

Each UsabilityHub test has a unique link that you can share with your audience to participate in your test.

UsabilityHub’s participant panel pricing

Recruiting responses from our panel is charged separately based on your usage needs.

The UsabilityHub panel is only available for usage with our UsabilityHub tests.

When you place an order from our panel, there are two ways to pay:

  1. Credits associated with your account

  2. The credit card on file

You can pay for each order as you place it or pre-purchase credits on your UsabilityHub account so your team has credits in the bank to spend on panel orders anytime. Everybody on the team has access to the same pool of credits. When you place an order, it will automatically use any available credits in your account. If additional credits are required, you will be prompted to purchase them to complete your order.

UsabilityHub charges 1 credit, per minute of test length, per panelist response ordered. The total cost is clearly displayed on the screen and locked in prior to placing panel orders.

We offer substantial discounts for bulk credit purchases (more information about bulk credit purchase options here). Credits can be used to purchase panel orders.

If you want to buy more than 20,000 credits at one time, please contact UsabilityHub’s Sales Team to discuss a custom bulk credits package (a larger discount may be available). Schedule a meeting here.

Common questions

Do you have discounts for not-for-profits, students, or teachers?

We do offer discounts to not-for-profits, charities, students, and educators—so if that’s you, get in touch!

Do paid plans include usage of the UsabilityHub participant panel?

No. The panel pricing is separate from the plan pricing. This way you can use the participant panel in whatever capacity suits your organization’s research.

How do I know how long a test will take?

The realistic test-length estimator in the test creator will tell you. It will prompt you when you’ve gone over your plan's limit (2 minutes on the Free plan and 5 minutes on the Basic plan) and help calculate the price for ordering panel responses from your target audience.

We use average historical durations across all the tests taken on our platform to estimate how long a test should take to complete.

What are credits?

Think of them as currency for ordering test responses from the UsabilityHub participant panel. The cost of each response starts at 1 credit per participant and varies based on the length of your test and the number of tasks. We calculate the credit cost for you and let you know how many you'll need to spend per participant. Each credit costs $1.

Do I have to purchase credits?

No. If you prefer, you can pay with the credit card on file. It’s completely up to you, but if you’re ordering responses from the panel regularly, you will save money by buying credits in bulk.

Do credits expire?

Never ever. You can even transfer them to another UsabilityHub account— just email us.

Do I need to use the UsabilityHub Panel?

Nope! You can easily invite your own audience to take your tests anytime you want. Each test you create has a unique link you can share with your users, and there's no limit to the number of people you can invite to participate in your test.

Can I get a quote on a panel order without creating a test in your platform?

Our Research panel calculator can provide you with an estimated cost and turnaround time based on your targeting requirements, but you will need to have a general sense of the type and length of your study. Note that because our panel pricing is based on test length, costs will vary from the estimate if your test, once created, is longer or shorter than anticipated.

Do I have to pay to share my test with my own audience?

If you're on the Free plan, the first 15 responses you self-recruit are on us! If your test collects more than 15 responses, you'll need to upgrade your plan to view all of them.

What happens to the remaining responses I've recruited if I'm on the Free plan?

Nothing! The remaining responses you have recruited will stay in your account until you decide to upgrade your plan.

Can I order responses from the UsabilityHub panel on the Free plan?

Yes, you can access the UsabilityHub panel on any plan. Using the panel always incurs additional costs.

Is there a limit to the number of responses I can view on the Free plan if I order from your panel?

No. You can always view all your purchased panel responses in your test results, no matter your plan. So, go ahead and gather as many responses as you need to get the insights you want!

Does each member on our account need their own pool of credits?

They don’t. All account collaborators will draw from the same pool of credits to order responses. Admins can place new orders with the credit card on file and can designate other collaborators as Admins or Editors.

I want to share results with other people in our organization. Do I need to buy collaborator seats for them?

Nope! When you are subscribed to the Basic or Pro plan, view-only seats are free. We love it when you share results within UsabilityHub! Here's how you can also create a shareable results link.

If you're on our Free plan, you'll need to upgrade to Basic or Pro to add viewers to your team.

When placing a panel order, does UsabilityHub charge extra for demographic selections?

No. We do not have any hidden fees for specific demographic selections or device targeting.

Why is the enterprise offering presented as a different plan on

Our Enterprise plans offer a different level of service that many enterprise companies and corporations require. These plans have different pricing and service-level tiers that include services like account management, priority support, manual invoices, NDAs, security audits, and terms of service reviews & customizations. Larger companies also frequently desire large groups of license seats and want to buy more than 20,000 credits at one time. In any of these cases, it makes sense to contact UsabilityHub’s Sales Team to discuss your needs. Book a meeting here.

If you have no need for a manual invoice, security audit, or any special terms of service, then you should be able to self-service everything you need from our website.

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