Card view
When you first take a look at your results, your card view is shown by default. In this view, we'll show the complete list of all of your cards, the categories each card was sorted into, and deeper analysis, including:
the number of categories each card was sorted into
the percentage of your participants who sorted this card into each category
the number of participants who sorted it into each category
You can also click the filter icon beside any of the categories to see only participants who selected that option, along with any follow-up responses they gave on other sections of your test.
Category view
For greater analysis, you'll also have the option to review your results by category, rather than by card. In category view, we'll display the complete list of all of your categories, and show:
each card that was sorted into this category
the percentage of participants that placed each card into this category
the number of participants that placed each card into that category
Similar to card view, click the filter beside any of your cards to show only participants who sorted that specific card into that category, and any other feedback they added throughout your test.
Agreement matrix view
For a quick overview of your results, your agreement matrix view is a great way to take a high-level look at the frequency with which each card appeared in all of your categories.
The agreement matrix shows each card as a row, with your categories as columns. You'll be able to look at each card and view the percentage of participants that placed it into each of your categories.
Highlight key:
your results will be highlighted in dark blue for a card's highest agreement score.
the highlight will be light blue if there is a tie (all cards tied for the top place will be highlighted in light blue).
Similarity matrix view (only available on open card sorts)
For open card sorts, your similarity matrix view is helpful when you want to see how often a pair of cards were sorted together into the same category.
The similarity matrix displays cards as both a row and a column, and the percentage of participants that grouped those cards together. Hover your mouse over any value where two cards intersect to see how often they were grouped.
Highlight key:
your results will be highlighted in dark blue if two cards appeared together in a category 30% of the time or more.
the highlight will be light blue if the frequency is more than 0% (but less than 30%).
an empty, grey spot in your data means the two intersecting cards never appeared together in any category.